My name is Gershon Rotfeld. I am married to Nurit and the proud father of five wonderful children.
I’m a fourth generation jeweler, carrying on a family legacy that began in Belgium and Germany long before World War II.

I’m a fourth generation jeweler, carrying on a family legacy that began in Belgium and Germany long before World War II.
I entered the diamond world at the age of 16, and from the very beginning, I knew this was my calling. To this day, I truly love what I do.
I specialize in unique designs and handcrafted fine jewelry, giving every client and every piece the personal attention they deserve. Quality, professionalism, and integrity are the values that define my work.

I primarily work with natural diamonds. Interestingly, my family was among the first to explore the production of lab grown diamonds over 15 years ago. Although that venture was not successful, it gave us invaluable knowledge and perspective.
That is why I believe there is no single right answer when it comes to natural or lab grown diamonds. It always depends on the client’s vision, needs, and priorities.
Color has always fascinated me. Colored diamonds, rare gemstones, and the harmony between gold, diamonds, and precious stones continue to inspire my creations. Today, lab grown colored diamonds have made this beautiful world more accessible than ever. I also find endless inspiration in the places I visit, especially Italy, whose beauty, craftsmanship, and timeless elegance constantly influence my designs.
Above all, my family is my greatest treasure. My wife is my biggest inspiration, my favorite model, and an inseparable part of our business. Everything we create is built together.
If you are ever in the area, I would be delighted to welcome you to our showroom at 8 Shoham Street, in the Diamond Exchange District of Ramat Gan.
Thank you for being here.
G. Rotfeld
